Thursday, August 27 | 6:30–10:00 PM
Chase the DJ. Find Your Light.
Join Light the Hoan, MKE Yoga Social, FEAR/Social X and City Limits Run Club for Lit From Within — a waterfront celebration of movement, music, wellness and light benefiting Light the Hoan.
Run. Walk. Flow. Hang out. Come for the vibes.
Whether you want to Chase the DJ along Milwaukee’s waterfront, take a glow yoga class, enjoy local wellness experiences, or simply grab a drink and watch the Hoan dance, there’s a way for everyone to be part of the night.
TWO LOCATIONS. ONE GLOWING NIGHT.
START HERE — LIGHT THE HOAN
531 S. Water Street
6:30 PM
The evening kicks off at Light the Hoan with our Glow Village featuring:
- Live DJ and Beats with Sway
- Glow Up Station
- Light Within Wall
- Matcha from Vendetta
- Tea samples from Wantable Café
- Pre-run snack mix
- Charcuterie
- Raffle + donations benefiting Light the Hoan
- Illuminated Jeeps
- Glow Yoga at 7:45 PM
Then choose your adventure: Chase the DJ or stay and flow.
8:00 PM | CHASE THE DJ RUN/WALK
Light up and hit the waterfront with FEAR/Social X + City Limits Run Club for a fun, approximately 2–3 mile community run/walk. All paces are welcome.
This isn’t your traditional run.
Follow the music as illuminated Jeeps help lead the way and the Hoan Bridge dances overhead to the run soundtrack.
Along the route, expect:
- DJ Jeep leading the experience
- Music throughout the run
- Illuminated Jeeps
- Glowing runners
- Hoan Bridge animations + run club colors
- A second DJ at the Pierhead Lighthouse
- Lighthouse photo + hype station
- Volunteers available to grab your photo
- Waterfront views under the Hoan
Runners will travel from Light the Hoan toward the Milwaukee Pierhead Lighthouse, turn around and continue to the finish at Boone & Crockett/The Cooperage.
IMPORTANT: The run does NOT finish back at Light the Hoan. HAVE YOUR ID READY
7:45 PM | GLOW YOGA
Not running? Stay at Light the Hoan for an outdoor Glow Yoga experience with MKE Yoga Social while the runners Chase the DJ.
Yoga is Pay What You Can, with proceeds supporting Light the Hoan and community wellness programming.
After class, make the short walk to Boone & Crockett/The Cooperage and join everyone for the Afterglow.
~8:30 PM | THE AFTERGLOW
Boone & Crockett / The Cooperage
818 S. Water Street
Run complete. Now stay and glow.
Runners will be welcomed with bottled water + a small bite from Sorella before heading into the Afterglow.
Stick around for:
- Chair massage
- Tarot readings
- Wellness experiences
- Light Within Wall
- Interactive Light the Hoan
- Taco Food truck
- Drink special benefiting Light the Hoan
- Raffle
- Restorative yoga
- Two synchronized Hoan Bridge light shows
8:45 PM | Lit Restorative Stretch
Slow down, stretch out and recharge with MKE Yoga Social.
9:00 PM | Hoan Bridge Light Show #1
Look up! The Hoan takes center stage for a special synchronized light show.
9:15 PM | Lit Restorative Stretch #2
A second opportunity to slow down and reset.
9:30 PM | Hoan Bridge Light Show #2
One more chance to watch Milwaukee’s skyline come alive.
~9:40 PM | Raffle Drawing
Stick around — we have nearly $2,000 in raffle prizes from local businesses and partners!
Everyone gets one raffle ticket just for showing up.
Want more chances to win?
Additional tickets:
$5 each
$25 for an arm’s length
Every raffle purchase supports Light the Hoan.
PLAY WITH THE HOAN
Ever wanted to control the lights on Milwaukee’s Hoan Bridge?
At Boone, stop by the Light the Hoan Interactive Experience and make a donation of any amount to play with the bridge lights yourself.
Pick your colors and watch the Hoan respond in real time.
Your donation directly supports Light the Hoan and helps us continue bringing light, innovation and community programming to Milwaukee.
LIGHT SOMEONE UP ✨
Before the run and at the Afterglow, visit our Light Within Wall.
Think of someone who lights up your life.
Write them a message. Clip it to the wall. Add your light to the hundreds of others glowing throughout the evening.
FOOD + DRINK
Come hungry — there will be options throughout the night.
Before the run at Light the Hoan: snack mix, charcuterie, matcha from Vendetta, tea samples from Wantable Café and hydration.
At the finish: bottled water + a small bite from Sorella.
At Boone: taco truck + drinks available for purchase. Boone will also feature a special drink with $1 from every purchase benefiting Light the Hoan.
KNOW BEFORE YOU GLOW
BRING YOUR ID.
The evening finishes at Boone & Crockett/The Cooperage. ID is required to enter Boone, so runners, yogis and attendees planning to join us afterward should bring theirs.
Parking: The Harbor District/Walker’s Point may be busy Thursday evening. Please allow extra time for parking.
Rideshare + carpooling are encouraged. Uber/Lyft is a great option, especially if you plan to stay for drinks and the light shows.
Start and finish are close. Boone & Crockett/The Cooperage is just a short walk from Light the Hoan, making it easy to walk back toward your vehicle after the event.
What to wear: Come comfortable and ready to move. Bright, neon, reflective and glowing attire is highly encouraged!
Running/walking? All participants must complete the required FEAR waiver.
Yoga? Glow Yoga and restorative sessions require separate registration through MKE Yoga Social.
EVENING AT A GLANCE
6:30 PM — Glow Village opens at Light the Hoan
7:45 PM — Glow Yoga begins
~8:00 PM — Chase the DJ Run/Walk begins
~8:15 PM — Glow Yoga wraps
~8:30 PM — Afterglow begins at Boone + The Cooperage
8:45 PM — Lit Restorative Stretch
9:00 PM — Hoan Bridge Light Show
9:15 PM — Lit Restorative Stretch
9:30 PM — Hoan Bridge Light Show
~9:40 PM — Raffle Drawing
10:00 PM — Event wraps
BENEFITING LIGHT THE HOAN
Lit From Within is a fundraiser for Light the Hoan.
The event is free to attend, with opportunities throughout the evening to support our mission through yoga, raffle tickets, interactive play, donations and participating purchases.
Every contribution helps Light the Hoan continue using Milwaukee’s iconic bridge as a platform for connection, innovation and community.
Come run. Come flow. Come hang out. Come glow.
We’ll see you under the Hoan. ✨