MILWAUKEE– May 20, 2025 – As Miller Lite celebrates its 50th anniversary, Molson Coors Beverage Company is “Shining a Lite” on its Milwaukee hometown by offering local nonprofits the opportunity to apply for a $10,000 donation and the chance to illuminate the city’s iconic Hoan Bridge in their organization’s colors.
Light the Hoan’s five-year-old Shine a Lite program demonstrates the shared commitment
of both organizations to support and uplift the community by highlighting the invaluable work of local non-profit organizations.
“For 50 years, Miller Lite has been part of countless celebrations, and there’s no better way to honor that legacy than by giving back to the hometown that helped build it,” said Alison Hanrahan, community affairs manager, Molson Coors. “Through Shine a Lite, we’re proud to spotlight nonprofits that are building our legacy and shaping Milwaukee’s future.”
• Civic leadership: Programs must demonstrate the ability to enhance civic life and reflect enduring relevance to our headquarters, hometown or brewery communities. Priority will be given to initiatives that foster community engagement, strengthen local institutions or elevate the public good in a lasting way.
• Economic empowerment: Applicants must support economic mobility through efforts such as expanding access to higher education, fostering entrepreneurship, creating jobs or improving workforce readiness. Programs should equip individuals with tools for long-term financial and career success.
• Water and sustainability: Projects must focus on preserving water resources and promoting sustainability. This includes programs that improve water quality, increase access and availability or advance conservation practices critical to our business and the communities we serve.
Rooted in a 170-year brewing tradition and a long history of community investment in Milwaukee, Miller Lite is using this milestone year to continue giving back. This year, Shine a Lite donations will be awarded to nonprofits that align with Miller Lite’s core values:
Eligibility requirements
Non-profits applying for the 2025 Shine a Lite program must:
Be a 501(c)(3) organization located in the greater Milwaukee area.
Not have participated in the program in the past two years.
Focus their mission on areas such as:
• Civic leadership
• Economic empowerment
• Water and sustainability
“Our partnership with Molson Coors showcases our mutual dedication to amplifying the impact of Milwaukee’s incredible nonprofit organizations,” said Erika Smith, executive director, Light the Hoan. “This year, we’re thrilled to expand Shine a Lite to offer participating organizations even greater visibility and opportunities to engage with the community.”
How to Apply:
Nonprofit organizations can submit their applications through this link by June 3, 2025. Selected participants will benefit from increased visibility, opportunities to engage with donors and a chance to light up the iconic Hoan Bridge in their colors. For more information about the Shine a Lite program, visit https://lightthehoan.com/shine-a-lite-program/.
About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life’s moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling and Ožujsko to our above premium brands including Madri Excepcional, Staropramen, Blue Moon Belgian White and Leinenkugel’s Summer Shandy, to our economy and value brands like Miller High Life and Keystone Light, we produce many beloved and iconic beers. While Molson Coors’ history is rooted in beer, we offer a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits like Five Trail whiskey and non-alcoholic beverages like ZOA Energy. As a business, our ambition is to be the first choice for our people, our consumers and our customers, and our success depends on our ability to make our products available to meet a wide range of consumer segments and occasions.
Molson Coors Beverage Company is a publicly traded company that operates through its Americas and EMEA&APAC reporting segments and is traded on the New York Stock Exchange and Toronto Stock Exchange. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.
ABOUT LIGHT THE HOAN:
Light the Hoan is an official non-profit 501c3 organization, and was a community-driven initiative dedicated to illuminating Milwaukee’s Hoan Bridge. Every bulb represents a story, a tribute, or a celebration, bringing together individuals, businesses, and organizations to create a shared vision of light and connection. Bridge lights have been shining nightly since October 2020.
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