A 501(C)(3) non-profit organization

request a custom light show

your own show


All bridge lighting requests are submitted to the Light the Hoan Lighting committee for review. That committee reviews all requests for when the Hoan Bridge is lit outside of its normal default lighting scheme. These policies and best practices are reviewed every six months for possible changes/updates.

request types

Click the tabs to learn more about who and how you can request custom light shows:

Non-Profit Requests

Paid non-profit requests are submitted to the Light the Hoan Lighting Committee for review. That committee reviews the requests to determine if the request will be accepted.

Corporate Requests

Paid general requests are submitted to the Light the Hoan Lighting Committee for review. That committee reviews the requests to determine if the request will be accepted.

Shine A Lite

Sponsored by Miller Lite

Light the Hoan supports and celebrates the organizations inspiring positive change in our community.

To help “shine a light” on the great work these organizations do, we’re committing one day a month to illuminate the Hoan in honor of a non-profit partner.

We’ll also highlight the organization’s mission on our website, across our social media channels, and through our media partnerships.  

Sponsorship Opportunities

Types of sponsorships opportunities

  • Saturday Night Show with Radio Milwaukee
  • Sports
  • Weather
  • Live Feed Cam
  • Shine a Light Program
  • Code the Hoan
  • Intern Challenge
  • Friday Night Lights
  • Battle of the Bands
  • Morning Sunrise
  • Christmas Holiday Show
  • 4th of July Holiday Show
  • Hannukah Show
  • Gender reveals
  • Favorite Song
  • Naming Rights

Your Public Art Expibit

There are thousands of stories attached to these lights. And we want your story to be next.


Each request will be considered against these core values:

  1. Does this request illuminate good people and/or organizations in MKE and/or WI
  2. Does this request honor the dignity of all citizens?
  3. Does our light schedule allow for this request?
  4. Does Light the Hoan have the time, people and resources to deliver the request?

Light the Hoan is a not-for-profit effort, however, there are many costs associated with operating these lights.

Each time the bridge is lit with a unique color or animation sequence, costs are incurred to create that design and to activate it. Other costs include:

  • Energy costs
  • Long-term maintenance
  • Staffing for dedications, swag purchases and lighting requests
  • Ongoing funding to light the east side of the bridge
  • Community program support (e.g. Code the Hoan, Shine a Light)


Our hope is that companies, non-profits and individuals who invest in the lights will utilize the bridge lights to showcase the best that Milwaukee has to offer, including worthy causes and favorite non-profits. In addition, any and all paid support increases our ability to light the bridge for free when opportunities or events merit it.


Give us
a shout

Questions? Business inquires? Fill out the form below to get in touch!

Application form

All of your information will be kept private and secure.

We try to respond to all requests within 2-3 business days.

The Hoan Bridge lights have two main public viewing spots:
1) Milwaukee Riverfront Boat Launch at 600 S. Water Street
2) Riverwalk on East Erie Street right before the Milwaukee Pierhead Light.

There are also several local establishments with views of the Hoan Bridge lights:
1) Indeed Brewing Rooftop inside the Eagleknit building 

2) Cooperage/Boone + Crockett

3) Milwaukee Sail Loft

4) 2A Wine Merchants

5) The Outsider rooftop located in Journeyman Hotel

6) Blu at the Pfister (small corner view)

  1. Visit lightthehoan.com.

  2. Click the Dedicate a Bulb page.

  3. Select your donation amount. Be sure to check out all of the Hoan gear that is available at different donation levels!

  4. Checkout and fill out your shipping information and billing information. Be sure to follow the steps on the checkout page to submit your dedication!

  5. Review your dedication to make sure everything is correct.

  6. Receive your order confirmation and printable dedication certificate via email. 

  7. View your dedications on the Find Your Bulb page. Please allow 2-3 hours after you’ve dedicated for your dedication to appear on the page. 

  8. If purchased, you will receive any items ordered via postal mail. 

Dedications can be viewed online on our website, under the Find Your Bulb page. Please allow 2-3 hours after you’ve submitted, for your dedication to appear on the page.

To view the upcoming schedule for the Hoan Bridge Lights, please visit our regularly updated Light Schedule page.

Light the Hoan, Inc. is a 501(c)(3) organization and donations to it are tax deductible to the extent allowed by law.

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