A 501(C)(3) non-profit organization

request a bridge lighting

shine for milwaukee


All bridge lighting requests must be submitted 30 days in advance to the requested date. **Please note, a donation is requested for ALL lighting requests.**

bridge lighting requests

Click the tabs to learn more about the various lighting options.

Non-Profit Requests

All non-profit bridge lighting requests must be submitted 30 days in advance to the requested date. **Please note, a donation is requested for ALL non-profit lighting requests.**

Corporate Requests

Celebrate with Us

Celebrate a milestone with Light the Hoan! Let us shine a light on your company for all of Milwaukee and beyond to see.

What we can Offer

  • Corporate Awareness of your Brand
  • Unique Experiences
  • Represent and Showcase Milwaukee

Recent Celebrations

  • GE Healthcare
  • Michael Best Celebrates 175 Years
  • CARW
  • Rotary of Milwaukee
  • WCTC

Shine A Lite

Sponsored by Miller Lite

Light the Hoan supports and celebrates the organizations inspiring positive change in our community.

To help “shine a light” on the great work these organizations do, we’re committing one day a month to illuminate the Hoan in honor of a non-profit partner.

We’ll also highlight the organization’s mission on our website, across our social media channels, and through our media partnerships.  

Sponsorship Opportunities

More than lights on a bridge

Milwaukee’s bright future is now, and we’re proving it every day. Your support can play a pivotal role in helping us achieve our mission. By contributing to Light the Hoan, you will directly impact the vibrancy of our community, contribute to social change, and leave a lasting legacy of unity for generations to come.

Economic Impact

  • Tourism and visitor spending
  • Increased property values
  • Cultural and creative economy
  • Business and event attraction
  • Community Engagement
  • Enhanced night time economy
  • Increased tourism marketing

Your Public Art Exhibit

There are thousands of stories attached to these lights. And we want your story to be next.


All lighting requests will be reviewed based on the below:

  1. Is the individual or organization making a donation to Light the Hoan for the bridge lighting?
  2. Does this request illuminate good people and/or organizations in MKE and/or WI?
  3. Does our light schedule allow for this request?
  4. Does Light the Hoan have the time, people and resources to deliver the request?

Light the Hoan is a 501c3 non-profit organization, however; there are many costs associated with operating the 2500 LED lights.

Each time the bridge is lit with a unique color or animation sequence, costs are incurred to create that design and to activate it. Other costs include:

  • Energy costs
  • Long-term maintenance
  • Staffing for dedications, swag purchases and lighting requests
  • Ongoing funding to light the east side of the bridge
  • Community program support (e.g. Code the Hoan, Shine a Light)


Give us
a shout

Questions? Business inquires? Fill out the form below to get in touch!

request form

All of your information will be kept private and secure.

**Please note that donations are requested for ALL bridge lightings.**

We try to respond to all requests within 2-3 business days.

The Hoan Bridge lights have two main public viewing spots:
1) Milwaukee Riverfront Boat Launch at 600 S. Water Street
2) Riverwalk on East Erie Street right before the Milwaukee Pierhead Light.

There are also several local establishments with views of the Hoan Bridge lights:
1) Indeed Brewing Rooftop inside the Eagleknit building 

2) Cooperage/Boone + Crockett

3) Milwaukee Sail Loft

4) 2A Wine Merchants

5) The Outsider rooftop located in Journeyman Hotel

6) Blu at the Pfister (small corner view)

  1. Visit lightthehoan.com.

  2. Click the Dedicate a Bulb page.

  3. Select your donation amount. Be sure to check out all of the Hoan gear that is available at different donation levels!

  4. Checkout and fill out your shipping information and billing information. Be sure to follow the steps on the checkout page to submit your dedication!

  5. Review your dedication to make sure everything is correct.

  6. Receive your order confirmation and printable dedication certificate via email. 

  7. View your dedications on the Find Your Bulb page. Please allow 2-3 hours after you’ve dedicated for your dedication to appear on the page. 

  8. If purchased, you will receive any items ordered via postal mail. 

Dedications can be viewed online on our website, under the Find Your Bulb page. Please allow 2-3 hours after you’ve submitted, for your dedication to appear on the page.

To view the upcoming schedule for the Hoan Bridge Lights, please visit our regularly updated Light Schedule page.

Light the Hoan, Inc. is a 501(c)(3) organization and donations to it are tax deductible to the extent allowed by law.

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