We are thrilled to share our 2024 Impact Report — a reflection of a truly remarkable year for Light the Hoan and our incredible Milwaukee community. This past year was filled with powerful moments of connection, celebration, and progress, all made possible by the continued support of our partners, donors, and followers.
In 2024, we celebrated the 4th Annual Intern Challenge sponsored by Northwestern Mutual, bringing together talented college students to create, collaborate, and compete — all while highlighting the next generation of Milwaukee’s leaders. We proudly featured 12 local nonprofits through our Shine a Lite sponsored by Miller Lite program, using the power of storytelling and illumination to raise awareness for organizations doing transformative work in our city.
Our presence on social media saw tremendous growth, helping us engage more deeply with our community and amplify the stories that matter. And perhaps one of the most exciting milestones of the year: we neared our fundraising goal to light the east side of the Hoan Bridge — a project we were ecstatic to officially announce will be complete by June 2025!
From spotlighting everyday heroes to launching community-driven campaigns, 2024 was a year where we truly saw what it means to light the way. We invite you to read the full report and celebrate these achievements with us as we continue to shine together.
ABOUT LIGHT THE HOAN:
Light the Hoan is an official non-profit 501c3 organization, and was a community-driven initiative dedicated to illuminating Milwaukee’s Hoan Bridge. Every bulb represents a story, a tribute, or a celebration, bringing together individuals, businesses, and organizations to create a shared vision of light and connection. Bridge lights have been shining nightly since October 2020.
###
