A 501(C)(3) non-profit organization

News & Press

Light the Hoan “Tees Up” With Iconic Homegrown Fashion Brand

MILWAUKEE — Light The Hoan is excited to announce its latest collaboration with the city’s iconic and homegrown fashion brand, MilwaukeeHome!

Launched in 2011 by Melissa Thornton, the comfy tees and other fresh gear have become an ubiquitous marker of hometown pride. Earlier this year, Thornton passed the baton to The Waxwing owner Steph Davies, who is carrying on the brand.

As a valuable supporter of the Light The Hoan project, we’d like to give you an exclusive opportunity to get this limited edition Milwaukee Hoan t-shirt!

For just $50 you’ll receive the “Milwaukee Hoan” T-shirt and one light bulb dedication at the lighthehoan.com website. All proceeds will go to the Light the Hoan public crowdsourcing campaign.


The shirts will then be available at the Milwaukee Home store located at 159 N. Jackson Street.

The Light The Hoan committee’s partnership with Milwaukee Home demonstrates another successful example of how civic pride can be used to support and uplift the community, says Michael Hostad, a co-founder of the group.

“Light the Hoan is thrilled to partner with one of the most recognizable brands in Milwaukee,” Hostad says. “As a brand truly ‘built by the community’ Milwaukee Home’s mission easily aligns with Light the Hoan’s goals, which is to shine a light on Milwaukee — both by illuminating the Hoan Bridge and by highlighting the city’s positive stories.”

Earlier this year, a collective of business and civic leaders formed Light the Hoan as a committee of the Daniel Hoan Foundation. The group has launched a public crowdsourcing campaign to raise more than $1.5 million to install LED lights on the Hoan Bridge. Read some of the 670+ dedications on our website at https://www.lightthehoan.com.

Skip to content